Just last week, we had the privilege to hear from the people at CARE (Culture-Centered Approach to Research and Evaluation).
One such campaign that they they were sharing about is the ‘Respect Our Rights’ campaign.
This campaign hopes to provide a voice for foreign domestic workers in Singapore who have their rights violated such as deception, physical abuse, verbal and emotional abuse and sexual abuse. A glance through their Facebook page shows that they utilize some effective social media tools to reach out to their target audiences and there are some good pointers we would like to share with you.
The use of social media tools such as videos (interactive media), hashtags such as #respectfdwrights and personal stories about abused domestic workers. They also make use of surveys to collect responses about their cause.
As such, we also thought of 3 recommendations that might help propel the campaign further:
1. Call for Action
Having a simple call for action made clear and available for the intended target audience would encourage action taken.
For example,‘I Give A Day Off’ campaign encourages employers to pledge their commitment to give FDWs their weekly day off. After all, every behaviour starts with an intention and a commitment goes a long way.
2. Sharing of positive personal stories
Narratives convey emotions and bring critical messages across. Successful employer-employee stories inspire emulation and can spark change.
3. More shareable content
By that we mean bite-sized text, infographics and videos that connects with your target audience. Content is still king. Shareable content keeps the campaign going and your target audience active. You could even get the passionate ones to come up with user-generated content!
Ultimately, let’s remember that this is a real issue that requires actual social change and help spread awareness about respecting THEIR rights! #respectFDWrights
Image 3: http://www.igiveadayoff.org